Give Better Presentations
It's easier than you think
Victor C. Broski
Speaker, Presentation Coach, Author
Victor@GiveBetterPresentations.com 949-433-6258
In science, the credit goes to the man who convinces the world,
not the man to whom the idea first occurs. Sir Francis Darwin
Why Invest your Time and Money
to Give Better Presentations?
Because,
the outcome of your presentation
determines whether you:
• Procure the Contract
• Appear in the Press
• Secure the Investors
• Maximize your Sales Opportunities
• Persuade the Government Agency
• Promote Confidence in you and your Company
• Correctly Position Yourself, your Company, or your Product
Your career and your life
revolve around presentations!
Don’t fall into the trap of believing that product knowledge is enough. That all you have to do is tell them about the features or benefits and they’ll reach for their checkbook. Or that the audience will somehow figure out your intended message and sign on the dotted line.
Too many times the sale goes to
the best presentation,
not the best company or best product.
We’re ALL selling,
whether personal or business
Let Victor show you how to . . .
• turn your presentations into sales
• make your conferences productive, not painful
• ensure your presentations accomplish all objectives
It’s about
Influencing an Outcome
Let Victor help plan your presentation:
• What is the makeup of the audience?
• What does the audience specifically want / need?
• What will convince them?
• What to emphasize, what to minimize
• What is the critical sequence
• What will build instant rapport
Powerful presentations:
The difference
between failure and success.
Success Story
Abstract, NY Times, January 11, 2007, Hillary Chura in Small Business column, C 7
R. W. Armstrong & Associates, a civil engineering project management company in Indianapolis, first hired a speaker trainer two years ago to help prepare it for a pitch worth millions of dollars. The company went in as the underdog but clinched the deal after working on timing, learning how to use descriptive words, introduce co-workers and present itself with poise and cohesion, said Donna Gadient, director for human resources. She said the company paid about $8,000 to $10,000 for a day of training for 25 people and that the guidance continues to help employees speak on their feet.
When Rebeca Mojica, a Chicago jewelry designer, started her jewelry design business in Chicago three years ago, she found herself being taken advantage of by clients who did not respect her time or wanted free private lessons or discounts. For several months in 2004 and 2005, she hired a coach to help her take control of conversations. She said she learned to be matter of fact in dealing with unpleasant situations and even got tips on how to sit when talking on the phone, with feet planted on the ground and torso leaning slightly forward. She said coaching taught her how to handle potentially uncomfortable situations, cut down on wasted time and reduce misunderstandings.
Sharon McRill, founder of the Betty Brigade, a concierge company in Ann Arbor, Mich., hired a coach, Eleni Kelakos, after agreeing to deliver a Chamber of Commerce breakfast speech in 2005. Ms. McRill said that while she was comfortable one-on-one, she felt sick addressing a group. After learning breathing and relaxation techniques, her ums stopped, confidence soared and she was able to stay on message.