Toastmaster Magazine, November 2008

Abracadabra! Hocus pocus! While the entire audience strains to watch his every move, Kif Anderson magically transforms a jar of pebbles into a handful of diamonds. How does he do it? More importantly, how does he get his audience to hang on his every word in the process?
Anderson has the uncanny ability to blend magic tricks with public speaking. It’s that mixture of magic and mirth, spells and speaking, trickery and talk that – like alchemy – converts the presentations of this Toastmaster Gold into real gold.
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Tricks of the Trade
So far, I’ve learned to perform several tricks that would have stumped me as an audience member. Each one has its own poetic name: Three Ropes, Afghan Bands (aka Elephant Zipper or Mobius Strip), Cut and Restored String, Flippin’, and tricks with equipment such as change bags. We’ve learned card tricks that challenge the beginner’s mind. I especially enjoy seeing how the magicians in the group react to each kind of trick – and everyone does have some sort of preference.
For Victor Broski, the preference is not so much in the type of magic trick as in the thought process that goes with it. He explains, “At the Magic Club, it’s not just the magic – we learn how the audience thinks. That is, what catches their attention, what distracts them and how to best work with their attention span.” Broski and the rest of us have been learning to think like illusionists – to capture our audiences’ imagination.
Broski adds, “Speaking takes on a whole new perspective. It becomes more audience focused. What is the audience thinking about right this second? In magic, you almost know more about what the audience is thinking than the actual audience member. You have to in order to make the magic work.”
So to make the magic work we’re learning how to read the thoughts of our audiences. I’ve been picturing the real magic of speaking to an audience under those conditions, with or without the use of anything that pops, poofs or sparks. For all the fun of the magic, it appears that the true goal we’re nearing is the ability to build a deeper bond with our listeners.
Magical Patter
The magician’s code prevents me from giving away any magical secrets here, except perhaps the best secret of all: the patter. We’ve been able to watch as the same trick is performed by several different people, and each time it looks new and different. The secret is because each presenter is using the effect to augment a speech of his or her own choosing. So a rope trick can illustrate a talk about buying medical insurance, making friends or creating world peace.
And as much fun as the magic stunts are, they really do rely on the speaking ability of the presenter. It’s a delicate balance between the trick and the talk. “I’ve learned that the magic is not the trick itself, but what goes before it: the setup, the story, and finally the illusion. Many times the bare trick is rather uneventful,” says Broski.
Brian Ballard, a magician member of the club who works for CareMore Medical, says the speaking and the magic go hand in hand. To illustrate, he holds three ropes of various lengths. Focusing on the short one, he says, “Some medical plans come up short,” but when the ropes magically grow to equal lengths, he shows each off and quips, “At our company, you get full service, full benefits and full care.” Without the entertainment of the rope trick, it would be just another insurance commercial. So while it’s true that the topic makes the trick…it’s also true that a good trick can make a topic.
For information on how to visit Club 100, click the “Find” button on www.toastmasters.org.
Beth Black, CC, is an associate editor at the Toastmaster magazine and a member of two Toastmasters clubs: Club 100 in Westminster, California, and Rancho Speech Masters in Rancho Santa Margarita, California.
